rta studio tasman levering cprw fisher architecture shootsfood alistair guthrie pearson architects this_way_up visa champions black box   a mission in the city sky city mind altering media heineken telecom ferrit oggi weetbix export gold bank of new zealand air new zealand hugo boss ballance rood this_way_up identity our brief was to create an entirely new brand for this web media company. we set about determining the brand's core values through to the construction of its brand architecture and positioned it within the relevant market.